BAMBOO AIRWAYS BOOKING APP

Team size

3 Designers (1 UX researcher, 1 UX designer and 1 Visual Designer)

Location

Hanoi, VN

Year

2020

Client

Bamboo Airways

Overview & Background

Bamboo Airways is a potential young airline established in 2017. Bamboo Airways belongs to FLC Group - a corporation specializing in real estate and resorts. This is also one of the advantages that help Bamboo have the potential to support financially and have a large customer base available. Combining aviation with resort and hotel systems is a great thing that creates a unique ecosystem. Bamboo targets mostly mid-range customers, with the criteria of selling air tickets and services at reasonable prices, cheaper than national airlines but achieving basic and quality criteria. Bamboo Airways has taken a new step in product development in its ecosystem by investing in user experience development that goes within the customer experience. User experience is a long-standing trend and a comprehensive strategy to deliver exceptional experiences to their customers.

Overview of who are our users. Personas are created based upon our research in order to represent the different user types that might use our service, product, site, or brand in a similar way.

Xuan is a staff with an average income. She hasn’t married yet. And she wants to travel as much as possible when she is young. She needs an app for booking flight ticket with cheap paying and basic services, especially meal on flight included. She hates waiting for delaying flights.